Growth projection
What's the value of effective digital marketing to your business?
Start with where you are today, enter your own numbers, or click Use Industry Benchmarks. Then dial in the growth to see the impact: more visitors = more leads, more leads = jobs & revenue.
Step 1
Your business today
Enter your own numbers where you have them. Not sure? by clicking them below, you can refine later. You can also view your industry benchmarks by .
Based on your stats, your website currently brings an estimated:
— leads & — jobs per month $0 /mo $0 a year
— leads & — jobs per month $0 /mo $0 a year
Website traffic
0
visitors / mo
from 0 today · +0%
Conversion rate
0%
visitors become leads
from 0% today · +0%
Close rate
0%
leads become jobs
from 0% today · +0%
Step 2
Dial in the growth
A new website plus SEO and paid search grow traffic and conversion together. Your sales process sets the close rate.
Projected new revenue
+$0
per year · +$0 per month
That is approx 0 more customers a month from about 0 more leads — +0% more revenue from your new digital marketing program.
Trend · cumulative revenue, next 12 months
Keep doing what you're doing: $0 this year
With digital marketing: $0
Return on the investment
+$0
net new profit per year, after the investment
+$0
new gross profit / month at 0% margin
$0.00
back for every $1 of the $0/mo investment
—
return on the marketing program overall
Your funnel, per month
TodayProjected
Where the new revenue comes from
Monthly, each lever applied in turn — the gains compound.
Industry benchmarks — every figure quoted from a published source Show
Ready to make these numbers real?
efelle creative builds websites and runs SEO and paid search for home-services companies across the country. Let's map out what this looks like for your business.
Talk to efelleHow the math works
- Leads = monthly visitors × website conversion rate.
- New customers = leads × close rate.
- Revenue = new customers × average job value × lifetime multiplier.
- The dials raise traffic, conversion and close rate by the percentage shown — each step feeds the next, so the gains compound.
- The monthly AdSpend runs across Google Search Ads, Local Services Ads and Meta Ads at published benchmark costs; the clicks join your visitors and the leads join your leads, closing at a benchmark rate for advertising leads. No channel is allowed to return more than 7.84× its spend, the best published closed return on ad spend.
- Projections are illustrative; results depend on your market, pricing and lead response time. Read the full guide.